When Don Williams and Tak Yukawa, co-founders of Free Agency Creative, set out to build an innovative brand development company, the first task was to rethink the traditional agency structure and develop a more creative company model. To achieve this, Free Agency Creative pools together independent design specialists and builds teams tailored to the project at hand. This collaborative model allows designers to work on projects that ideally suit their skill set and interests, producing work fueled by passion and specialized knowledge. Free Agency Creative hopes to continue to build on its current success with this model by growing its network of top creative talent and partnering with companies who embrace this new way of working.